Monday, June 1, 2009

Step 1 - Find a 'Hungry' Market

A few weeks ago, I wrote a post..."5 Step Bum Marketing"...and I decided to expand on each of those steps..in 5 separate posts..hoping it might be a little more helpful to you.

Step 1 ....Find your 'hungry' market and then...write lots and lots of articles for that 'hungry' market.
---So..where do you find that 'hungry' market???
*Find out what people are looking for. Search eBay pulse, Top searches for day, week, month and year, Amazon hot picks, etc.
---Then, find product. You can check clickbank, affiliate sites (like Pepperjam) and Amazon associates. (You need to be able to monetize your efforts.)
(NEW)---use Adsense!

Here are the top five 'hungry' markets in each of my searches.

I. Ebay Pulse
1. cursor
2. ipod touch
3. ipod
4. iphone
5. xbox 360

II. Yahoo Top Search
1-Scarlett Johansson (1)+5976141Missing PlaneBreakout!
22New Moon (11)+105431210 Worst Hurricanes In HistoryBreakout!
36MTV Awards (2)+10428732010 Ford Taurus10261%
435Eminem (23)+1492244Lance Stephenson8403%
5-Air France (1)+1811885Toy Story 3 Trailer6122%


III. Amazon Bestsellers
1. Bailout Riches
2. Kindle
3. Waterwheel Play Table
4. Jillian Michaels - 30 Day Shred
5. The Sims 3


IV. Google Trends
1. candace cameron bure
2. pseudocyesis
3. cake farts
4. whitehouse.msnbc.com
5. selachophobia

V. Niche A Day - Subscribe to Niche A Day. It's FREE and they will send you (1) niche everyday, via email. Check it out!

Okay....now here we have -- 25 DIFFERENT possibilities....just doing a couple of quick searches. (Time spent....10 minutes.) These are the 'hungry' markets....the TOP searches.

NOW....time to see which (1) possibility would work best for a specific niche ... for our bum marketing.

First....do a couple of searches. (For examples' sake, we will go with....the 'Waterwheel Play Table'..)
The first place I search is the Google Keyword Tool ... I find that it has an average monthly search volume of 12,100 for the keywords...'waterwheel play table' and 1600 monthly searches for 'Step 2 waterwheel play table' and 1600 searches for '2 waterwheel play table'. (You'll want to use all of those 'long tailed keywords' in your blog and your articles.)

Now I go back to Google and type in "waterwheel play table"...in quotes...there's 79,700 sites covering 'waterwheel play table'...not optimal, but there's a chance to get an article or two on the first page with the right keywords.


There's a new FEATURE now in Google to help you find 'just the right keywords'...it's called...'wonder wheel'.

To get to the wonder wheel click on the 'show options' .... I have it circled in this screen shot example...it will bring you to a second page...on the left side...about midway down the second page you will find 'wonder wheel' in the STANDARD VIEW section. Click on the 'wonder wheel'.

In this example there are several keywords that might work as 'sub-niches' for your 'waterwheel play table' niche such as,
"little tikes"...within this 'sub-niche' there are...'little tikes log cabin'..'little tikes playground'....'little tikes jungle climber'.
"naturally playful sandbox"... for which there are ... 'naturally playful playhouse'...'naturally playful lookout treehouse'...'naturally playful sand and water'.

See how this one 'top five search' produces at least a dozen different ways to 'monetize' on this specific niche!

Now...it's time to find some affiliate programs that carry the 'waterwheel'...'little tikes'...and 'naturally playful'....


LinkShare_468x60v1

Pepperjam Network Referral Program



CLICKBANK

AMAZON


I'll let you work these first steps....and I'll continue with the rest of Step 1 in the next post.

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