What Is Your Brand?

What do you think comes to other people's mind when they think about you?

Is it positive, negative or indifferent?

Is it anything you've ever thought about before?

It's pretty important, that we develop and manage our own image, otherwise, we've opened the door and invited others to do this for us

and we lose control of how we are perceived by others.

The business of creating and managing ourselves and our image is called personal branding.

A brand is the relationship or perception something, or someone, holds in the mind of others, most often the consumer.

For example, when you think of Rolls Royce, what comes to your mind?

I would answer "top of the line" and "success".

A brand translates our unique 'salespitch', or what separates us from the competition.

If only to yourself, it should be a brief, memorable statement that identifies you to your audience.

It is important to remember that you don't go through life with just one Personal Brand. Depending on what you're communicating or selling and to whom, you can identify and communicate a Personal Brand that is right for each particular situation.

My 'brand' is much different when dealing with my local gallery representative, than it is when dealing directly with online collectors.

Write a brief (about 100 word)

statement about yourself,

who you are,

what you do (or sell).

What you WANT your brand to be!

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